Guest Post by TechWyse
One of the most common challenges many business owners have in creating their social media pages is continually having to adapt to design changes. In an era where the vast majority of consumers will be accessing your Facebook page via smartphone, it’s important to consider how your page will look on all devices. To help you make smart design choices, we’re highlighting three factors to consider when designing a Facebook page.
1. Videos can now be longer
Facebook has recently announced that videos placed on your business page can be longer. This gives you the opportunity to spend more time on your video ad content, and to reach out to a higher number of people through your promotions. The maximum length of video ad content is now up to 120 minutes. This gives you more flexibility in how you capture attention.
2. Recommended upload size supports image clarity
A problem many businesses are facing is having to edit their photos to ensure that they appeal across all the devices their audience uses. The latest Facebook image dimensions include a recommended image size of 1200 x 6298 px. It’s important to stick closely with this recommendation when adding new photos to your page, and to test the picture on numerous devices before saving it to the page.
3. Upload the exact dimensions to minimize imaging errors
Facebook will ask you to provide the exact dimensions for the image you’re uploading. Make sure that the dimensions are precise, otherwise Facebook will simply use the center of the image, which might not publish the image they way you want it to look on your page.
Learning more on the latest Facebook specifications can help your business maintain its social media appeal over the coming months.
Here is an infographic which summarises all you need to know about creating a perfect Facebook page: