CONTENT MARKETING

By now you’ve probably heard about the new Super Bowl commercial by Tourism Australia featuring the who’s who of Australia’s glitterati. Based on the very popular movie - Crocodile Dundee - Australian Tourism came up with a genius advertisement campaign to boost Australian tourism to Americans. However, a campaign like this – even though it is NOT content marketing - can teach us a lot about good content – the kind that goes viral, generates a buzz and causes a reaction. In other words –

If you’re a small business owner or if you manage marketing, one of the most important steps that you will take is to set your plans for the next year. While you have plans for almost every aspect of your business, content strategy is often overlooked by many small businesses and individuals. This post shows you how to create a simple yet effective content plan for your small business so that you can achieve your content marketing goals successfully.

WHY BLOGGING FOR BUSINESS WORKS AND WHY YOU SHOULD DO IT
A blog is defined as an online diary. It is a place to pour your heart and soul out and write about whatever you want. Online blogs were public places where you portrayed your private life - emotions, feelings and all. That’s how blogs started out back in late 1990’s but the face of blogging changed soon following an exponential growth in blogs by the late 2000’s with over 50 million blogs. By 2005 over 32 million Americans read blogs and blogs started getting mainstream. Even though...