Consumers in the health and wellness sector want answers as solutions concern their health and wellbeing, and the first place where they start their search is online. If you have a strong web presence, you are likely to be a strong contender in their decision-making process. But to have a great web presence you need to have great content. How can health and wellness businesses up the ante on their content so they can break free from the monotony of usual strategies and stand out from the crowd?
Thousands of business owners struggle with managing time. There is just not enough of it! And hundreds more get overwhelmed by writing and creating content for their business.
That’s when a “ghost-writer” can help you tremendously with your content writing and marketing needs and free up the time you need for other business-related activities.
Are you wondering how a "ghost” can help you? Here are 4 compelling reasons how a ghostwriter can help you.
A health and wellness blog transforms evidence-based scientific information and knowledge into simple, fun and engaging content.But the art of "blogifying" all that critical information so that your readers are engaged, is a craft that needs learning.
I have learnt a few things over the years about crafting a compelling blog post so that it is conversational, inspiring and easy to understand.Here are a five simple and effective strategies to writing a health and wellness blog.
People need to know that they can trust you with their health. And for this, you need to establish your credibility and authority in the marketplace. The way to do it is through content marketing which paves the way for creating specific content which is relevant and valuable, giving your audience enough reason to pay attention to you. A content marketing plan helps you organise and create all the key elements of your content marketing efforts serving as a roadmap to your marketing.
Now that we are almost half way through this year, it’s the perfect time to look at established logo trends for 2018. But this time we talk to 4 talented graphic designers to see what they have to tell us about popular logo design trends this year. They also talk to us about their design journey, their styles of designing and give us insights into various aspects of logo design.
Marketing is in a constant state of change. To remain competitive your marketing strategies must evolve with the market. Googles’ algorithms, customer expectations and your budget are all always changing, and if you don’t keep pace you will be left behind.
By now you’ve probably heard about the new Super Bowl commercial by Tourism Australia featuring the who’s who of Australia’s glitterati.
Based on the very popular movie - Crocodile Dundee - Australian Tourism came up with a genius advertisement campaign to boost Australian tourism to Americans.
However, a campaign like this – even though it is NOT content marketing - can teach us a lot about good content – the kind that goes viral, generates a buzz and causes a reaction. In other words –
If you’re a small business owner or if you manage marketing, one of the most important steps that you will take is to set your plans for the next year.
While you have plans for almost every aspect of your business, content strategy is often overlooked by many small businesses and individuals.
This post shows you how to create a simple yet effective content plan for your small business so that you can achieve your content marketing goals successfully.
One of the most common challenges many business owners have in creating their Facebook pages is continually having to adapt to design changes. This post shows you with an infographic how to design your Facebook page for successful results.
Social media is everywhere and its transforming the landscape of online marketing. Establishing a social media page and posting on it may seem easy, but as you know this does not help your business establish its brand in the market, This post shows you how to use social media to build your brand and ultimately make your business grow.