People need to know that they can trust you with their health. And for this, you need to establish your credibility and authority in the marketplace. The way to do it is through content marketing which paves the way for creating specific content which is relevant and valuable, giving your audience enough reason to pay attention to you. A content marketing plan helps you organise and create all the key elements of your content marketing efforts serving as a roadmap to your marketing.

Now that we are almost half way through this year, it’s the perfect time to look at established logo trends for 2018. But this time we talk to 4 talented graphic designers to see what they have to tell us about popular logo design trends this year. They also talk to us about their design journey, their styles of designing and give us insights into various aspects of logo design.

Marketing is in a constant state of change. To remain competitive your marketing strategies must evolve with the market. Googles’ algorithms, customer expectations and your budget are all always changing, and if you don’t keep pace you will be left behind.

By now you’ve probably heard about the new Super Bowl commercial by Tourism Australia featuring the who’s who of Australia’s glitterati. Based on the very popular movie - Crocodile Dundee - Australian Tourism came up with a genius advertisement campaign to boost Australian tourism to Americans. However, a campaign like this – even though it is NOT content marketing - can teach us a lot about good content – the kind that goes viral, generates a buzz and causes a reaction. In other words –

If you’re a small business owner or if you manage marketing, one of the most important steps that you will take is to set your plans for the next year. While you have plans for almost every aspect of your business, content strategy is often overlooked by many small businesses and individuals. This post shows you how to create a simple yet effective content plan for your small business so that you can achieve your content marketing goals successfully.

One of the most common challenges many business owners have in creating their Facebook pages is continually having to adapt to design changes. This post shows you with an infographic how to design your Facebook page for successful results.

Social media is everywhere and its transforming the landscape of online marketing. Establishing a social media page and posting on it may seem easy, but as you know this does not help your business establish its brand in the market, This post shows you how to use social media to build your brand and ultimately make your business grow.

Writing an “About Me” page is one of the hardest things to do. It means you have to talk about yourself. And very few people are comfortable writing about themselves. This post gives you the most relevant information about writing your About Me page and what to include in it, how to write it and what not to include. Plus a bonus: Free Worksheets

A blog is defined as an online diary. It is a place to pour your heart and soul out and write about whatever you want. Online blogs were public places where you portrayed your private life - emotions, feelings and all. That’s how blogs started out back in late 1990’s but the face of blogging changed soon following an exponential growth in blogs by the late 2000’s with over 50 million blogs. By 2005 over 32 million Americans read blogs and blogs started getting mainstream. Even though...

7 essential rules for writing your website homepage
When you go shopping, you look at the store windows before you get enticed to see more. The content of your homepage has the same effect. It is the first page that a visitor lands on and if it doesn't entice your visitor, he will not go further into the buyer’s journey. And you have lost your chance to make that important first impression. The homepage of any website is the most visited page and it’s important to get it right the first time. While the design, logo and visuals enhance that...

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