People need to know that they can trust you with their health. And for this, you need to establish your credibility and authority in the marketplace. The way to do it is through content marketing which paves the way for creating specific content which is relevant and valuable, giving your audience enough reason to pay attention to you. A content marketing plan helps you organise and create all the key elements of your content marketing efforts serving as a roadmap to your marketing.

By now you’ve probably heard about the new Super Bowl commercial by Tourism Australia featuring the who’s who of Australia’s glitterati. Based on the very popular movie - Crocodile Dundee - Australian Tourism came up with a genius advertisement campaign to boost Australian tourism to Americans. However, a campaign like this – even though it is NOT content marketing - can teach us a lot about good content – the kind that goes viral, generates a buzz and causes a reaction. In other words –

If you’re a small business owner or if you manage marketing, one of the most important steps that you will take is to set your plans for the next year. While you have plans for almost every aspect of your business, content strategy is often overlooked by many small businesses and individuals. This post shows you how to create a simple yet effective content plan for your small business so that you can achieve your content marketing goals successfully.