Consumers in the health and wellness sector want answers as solutions concern their health and wellbeing, and the first place where they start their search is online. If you have a strong web presence, you are likely to be a strong contender in their decision-making process. But to have a great web presence you need to have great content. How can health and wellness businesses up the ante on their content so they can break free from the monotony of usual strategies and stand out from the crowd?