The threat of the Covid-19 pandemic continues and governments are advocating social distancing at all times. People are still encouraged to work from home while businesses have to prioritize and find the right focus.
Obviously, you want to start marketing and let your clients know that you are open for business.
But, how do you walk that fine line between marketing your business and being sensitive about the crisis that still affects all of us?
Consumers in the health and wellness sector want answers as solutions concern their health and wellbeing, and the first place where they start their search is online. If you have a strong web presence, you are likely to be a strong contender in their decision-making process. But to have a great web presence you need to have great content. How can health and wellness businesses up the ante on their content so they can break free from the monotony of usual strategies and stand out from the crowd?