By now you’ve probably heard about the new Super Bowl commercial by Tourism Australia featuring the who’s who of Australia’s glitterati.
Based on the very popular movie - Crocodile Dundee - Australian Tourism came up with a genius advertisement campaign to boost Australian tourism to Americans.
However, a campaign like this – even though it is NOT content marketing - can teach us a lot about good content – the kind that goes viral, generates a buzz and causes a reaction. In other words –
If you’re a small business owner or if you manage marketing, one of the most important steps that you will take is to set your plans for the next year.
While you have plans for almost every aspect of your business, content strategy is often overlooked by many small businesses and individuals.
This post shows you how to create a simple yet effective content plan for your small business so that you can achieve your content marketing goals successfully.
Writing an “About Me” page is one of the hardest things to do. It means you have to talk about yourself.
And very few people are comfortable writing about themselves.
This post gives you the most relevant information about writing your About Me page and what to include in it, how to write it and what not to include.
Plus a bonus: Free Worksheets
A blog is defined as an online diary. It is a place to pour your heart and soul out and write about whatever you want. Online blogs were public places where you portrayed your private life - emotions, feelings and all. That’s how blogs started out back in late 1990’s but the face of blogging changed soon following an exponential growth in blogs by the late 2000’s with over 50 million blogs. By 2005 over 32 million Americans read blogs and blogs started getting mainstream. Even though...
When you go shopping, you look at the store windows before you get enticed to see more. The content of your homepage has the same effect. It is the first page that a visitor lands on and if it doesn't entice your visitor, he will not go further into the buyer’s journey. And you have lost your chance to make that important first impression. The homepage of any website is the most visited page and it’s important to get it right the first time. While the design, logo and visuals enhance that...
You’ve been writing your best blog ever, but you don’t seem to be generating many followers. Your website is packed with information, but you aren’t getting many new customers. Your social shares are not going up anytime soon and you are not standing out in the sea of content already out there. So let’s start right off the bat. Content is everywhere on the web and it is growing by the second. In 2015, for every minute, 1400 blog posts were posted, 72 hours of video was uploaded on...