Jumping into a new business is exciting and scary at the same time. If you are thinking of launching a health and wellness related business, then it seems you may be on the right track. The Health and wellness sector is enjoying the limelight over the past few years as people are becoming more aware of their health, encouraging them to focus on preventative measures and seek solutions to their health concerns. According to a market research by Technavio, the health and wellness market is...
The threat of the Covid-19 pandemic continues and governments are advocating social distancing at all times. People are still encouraged to work from home while businesses have to prioritize and find the right focus.
Obviously, you want to start marketing and let your clients know that you are open for business.
But, how do you walk that fine line between marketing your business and being sensitive about the crisis that still affects all of us?
Businesses all over the world are facing some kind of disruption due to Covid-19.
This is not an ideal situation, and you want to continue your business normally. But rules on isolation and social distancing make it difficult for you to do so without having a dramatic impact on your business. The circumstance under which your business operates has changed, and that means you need to make vital decisions about the future of your business and how to keep operating under Covid-19.
Whether you cl
Consumers in the health and wellness sector want answers as solutions concern their health and wellbeing, and the first place where they start their search is online. If you have a strong web presence, you are likely to be a strong contender in their decision-making process. But to have a great web presence you need to have great content. How can health and wellness businesses up the ante on their content so they can break free from the monotony of usual strategies and stand out from the crowd?
Thousands of business owners struggle with managing time. There is just not enough of it! And hundreds more get overwhelmed by writing and creating content for their business.
That’s when a “ghost-writer” can help you tremendously with your content writing and marketing needs and free up the time you need for other business-related activities.
Are you wondering how a "ghost” can help you? Here are 4 compelling reasons how a ghostwriter can help you.
A health and wellness blog transforms evidence-based scientific information and knowledge into simple, fun and engaging content.But the art of "blogifying" all that critical information so that your readers are engaged, is a craft that needs learning.
I have learnt a few things over the years about crafting a compelling blog post so that it is conversational, inspiring and easy to understand.Here are a five simple and effective strategies to writing a health and wellness blog.
People need to know that they can trust you with their health. And for this, you need to establish your credibility and authority in the marketplace. The way to do it is through content marketing which paves the way for creating specific content which is relevant and valuable, giving your audience enough reason to pay attention to you. A content marketing plan helps you organise and create all the key elements of your content marketing efforts serving as a roadmap to your marketing.
By now you’ve probably heard about the new Super Bowl commercial by Tourism Australia featuring the who’s who of Australia’s glitterati.
Based on the very popular movie - Crocodile Dundee - Australian Tourism came up with a genius advertisement campaign to boost Australian tourism to Americans.
However, a campaign like this – even though it is NOT content marketing - can teach us a lot about good content – the kind that goes viral, generates a buzz and causes a reaction. In other words –
If you’re a small business owner or if you manage marketing, one of the most important steps that you will take is to set your plans for the next year.
While you have plans for almost every aspect of your business, content strategy is often overlooked by many small businesses and individuals.
This post shows you how to create a simple yet effective content plan for your small business so that you can achieve your content marketing goals successfully.
Writing an “About Me” page is one of the hardest things to do. It means you have to talk about yourself.
And very few people are comfortable writing about themselves.
This post gives you the most relevant information about writing your About Me page and what to include in it, how to write it and what not to include.
Plus a bonus: Free Worksheets